Strategic Marketing Consulting for Growing Companies

Need marketing leadership—but not ready for a full-time hire? That’s where I come in.

You’re driving the business forward—but marketing keeps falling off the radar.


Does this sound familiar?

  • You’ve got a product or service with traction, but marketing feels reactive (or random).

  • Your messaging isn’t aligned across channels—or teams.

  • You’re not sure which marketing efforts are working (and which are a waste).

  • You know you need a strategy, but don’t have time to lead it yourself.

  • Your team is overloaded—or you don’t have a team yet.

You’re not behind. You just need a partner who can think like a CMO and move like a consultant.

What we do together

We’re going to
be a team.

Think: brainstorming, strategizing, and executing ways to bring new life into your business.

Bring Clarity

We’ll define clear goals, messaging, and the right channels to reach your audience—so your marketing starts to feel like it fits.

Take Action

From campaign calendars to content planning, we’ll build a strategy that fits your capacity—and then I’ll help make it happen.

Fresh Ideas

Ask anyone, I LOVE a brainstorm. I’ll always work to bring you new ideas and help iterate on yours.

Identify Opportunities

There is strength in numbers! Finding partners to help you amplify your reach is a great way to grow your business, I’ll help you identify those opportunities and make those connections.

Grow with You

When you're ready to grow beyond the foundational phase, my creative studio, INTENSE Branding, can step in to deliver full-scale execution—from brand refreshes to content production to digital campaigns. Need a booth design for an upcoming event? We can do that too. Wherever you are in your journey, I’m here for you.

You’ve got the passion, I’ve got the plan.

I’m Carmen Zita, Fractional CMO, brand strategist, and founder of INTENSE Branding.

For 15+ years, I’ve worked at the intersection of strategy, storytelling, and execution—leading award-winning marketing campaigns, launching national brand activations, and helping businesses show up in powerful, meaningful ways.

Through Zita Consulting, I partner with growth-minded businesses looking for hands-on, high-level marketing leadership—without the overhead of hiring in-house.

Whether you’re looking to align your team, tighten your messaging, or build a marketing engine that actually supports your goals, I’m here to help you stop winging it—and start scaling with intention.

Quit the chaos. Build with purpose.

  • “There are very few 'marketing unicorns' out there who truly understand the entire marketing processs—spanning digital, traditional, PR, experiential, etc.— yet can go deep into specific areas of expertise as well. Carmen is that unicorn."

    Molly Lopez, Founder of Sparo Marketing

  • "A strategic, thoughtful and diligent person who looks to add value in every interaction is the phrase that comes to mind when I think about Carmen. I’ve had the pleasure of knowing Carmen over this past year, during which time she helped coordinate and manage award-winning, digital innovation programs on behalf of some of the world’s most well-known companies and brands."

    John Santiago, Former CEO of M8

  • "Carmen is tenacious, detailed, and hardworking. She was always a pleasure to collaborate with when it came to new ideas and campaigns. Carmen is creative and always thinks outside the box. There were times when I would approach her on an idea and she would always make it come together even when I didn't know what I wanted. Carmen is a gem..."

    Paola Fajardo, Director of Marketing at Dade County Federal Credit Union

One call could change everything.

You’ve been meaning to take marketing off your plate—or at least do it right.

You’re already here, so why not see what 30 min can mean for your business?